We need to start paying attention to the “small things” in our landing pages, Facebook posts, blog posts, sales pages and everywhere on social media where we use a call-to-action. A text link with an enticing text color is sometimes all you need. For example, simply adding the word “like” to your post can get you more likes and comments on Facebook. When it comes to improving call-to-action click rates, a little tweak in the copy can go a long way. Yet I’ve found that you don’t need magic tricks to get people to click your call-to-action buttons.Īll you really need is an understanding of what your target audience really wants, and how badly they want it. In spite of all the advice out there, a lot of people still struggle to convert visitors into leads. Get your buttons clicked and increase your conversion rate by using the right hacks - i.e., tactical steps that will lead to growth.Ĭrafting the perfect call-to-action is one thing - getting the right people to click it is another. Your call to action is the gateway to increasing your conversions on web pages. And, without those clicks on your call-to-action buttons, you’re not going to get subscribers, orders or attendees to your live events.
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